The challenge is that most people aren’t comfortable selling themselves. For most job seekers, the job search is a process of begging for jobs. They are NOT taught how to confidently sell themselves.
The good news is that the economy IS improving and there are many jobs available. While most unemployed or underemployed job seekers blame the economy for their woes, they, themselves, are to blame because they BLEND IN with all other job candidates. They conduct boring, reactive job searches rather than high energy and proactive job campaigns! Common sense, alone, would tell us that if job seekers package and present themselves the same as their competition, hiring managers won’t be able to differentiate any of them from all of them.
The Starting Point: Love the Product You’re Selling
To land good jobs at good pay quickly in today’s job market, you must love the product you are selling (you!). You must believe in the product (yourself and be confident that you have significant value to prospective employers. When you believe in, and love, the product you’re selling, you will land a good paying job in no time!
3 Strategies to Love the Product You’re Selling
1) Blow your own horn loud and clear. If you’re not prepared to blow your horn loud and clear, no one will hear you… and your competition will! Your résumé can’t be a boring, assembly line, look-alike obituary (No employer wants to read your biography). Today’s résumés must be powerful self-marketing profiles that communicate your value.
- What results can you produce better than your competition?
- What contributions can you make that would dazzle employers?
- What problems can you solve and what organizational goals can you help achieve?
2) Know the stories that make you valuable. When you love the product you’re selling (you), you’ll have authentic stories to share with prospective employers. You’ll explain how your skills and knowledge translated into past achievement and contributions; because hiring managers know that past accomplishments are important indicators of future performance.
- What did you improve and what problems did you solve in past positions?
- What ideas did you come up with, in former positions, that made a positive impact?
- Results are the name of the game and numbers tell the whole story. Your stories must provide clear evidence that you delivered more in value than you were compensated for.
3) Be confident and self-assured. Most people associate self-confidence with arrogance; and nothing could be further from the truth. Confidence attracts opportunities while self-doubt does not. Successful sales and marketing professionals effectively communicate the features and benefits of the products / services they sell. Job seekers must also know what skills they posses and what results they can produce that are valuable to prospective employers.
- You must be highly enthusiastic and self-motivated.
- You must be genuine and authentic.
- You must be a polished communicator and presenter.